What’s Marketing Got To Do With It?
Marketing a school yearbook effectively requires a blend of creativity, clear communication, and reaching the right audience. Engaging students, faculty, and the school community can also be fun and collaborative.
There are many platforms where we communicate with our families during the school year—social media, text messaging, school websites, newsletters, etc. You can use all these platforms and still not be as successful as you’d like. The goal of marketing is to know not only who you are selling to, but why. What are your goals for yearbook sales and how are you going to reach them? As your deadline approaches, you want to be able to focus more on your yearbook creation and less on the yearbook sales Here are some great tips on who to be marketing to and approaches you may not have thought of before:
Marketing To Everyone, Is Marketing To No One!
Maximize your efforts by planning ahead of time and knowing who your yearbook target audience will be, i.e., students, parents, grandparents, caregivers, faculty, and staff. Understand what each group is looking for in a yearbook and change up your marketing strategy to help target that audience.
What Do They Want From Their Yearbook?
Students: They want to be seen in the yearbook… multiple times if possible. They want a yearbook that represents them and their school. They also want a memory to look back on fondly to bring them back to that time in their lives.
Parents, Grandparents, And Caregivers: They want to see their child in the yearbook as well, smiling and enjoying their teachers, classmates, and events. They too love recalling milestones their child had during that time.
Faculty and Staff: Your school’s faculty and staff enjoy seeing each other’s accomplishments and celebrating great staff members. They also enjoy seeing their students be celebrated.
Picaboo Yearbooks can support every school and organization. We’ve got a yearbook specialist just for you! Check out our wide range of customers that we partner with every day to help create their beautiful yearbooks full of memories.
Support Comes in Many Forms
Now that you know who you are selling to, where do you go to let folks know? Utilizing any if not all of your school's communication platforms will only ensure the success of your yearbook. Don’t just think of the “standard” ways to market the yearbook. Think outside the box using some of these great ideas below:
Picaboo Yearbooks Marketing Support Program (MSP)
If you haven’t heard, Picaboo Yearbooks offers a FREE email marketing service exclusively for our customers. Simplify promoting and selling your school’s yearbook to parents and students by utilizing this program. Click HERE to learn more.
Calling All Influencers
Influencers are taking over and can significantly increase the reach and engagement of your yearbook campaign by leveraging their established audience. Remember that audience we spoke about above…that’s right, those are the ones! Determine if this is right for your school community. For those who would like to become a part of the Picaboo Yearbooks Influencer Program, click HERE to apply.
Promotional Resources
Picaboo Yearbooks has a variety of tools to help promote your yearbooks, from lawn signs to flyers, to social media graphics. Click HERE to view and download all our FREE resources.
Parent Ads
Offering parent ads helps increase awareness of the yearbook’s significance, encouraging more families to purchase yearbooks in the first place. When parents see the ads, they may be more inclined to buy a copy for themselves or extended family members. Click HERE to see how to set up your ad pages.
By utilizing these strategies, schools can effectively market their yearbook and increase sales, all while building excitement around the treasured memories captured in the book.