"Selling Yearbooks"

How are you creating awareness and getting the word out about your yearbook?

The last couple of months of school are approaching, you just wrapped up winter activities and are beginning spring ones, the order date for your yearbook may be approaching…have you been marketing that to parents? Ask yourself, as the adviser, how are you creating awareness around your yearbook? Creating awareness is not only getting the How are you creating awareness and getting the word out about your yearbook?

Categories: Selling Yearbooks

Parent Ads and Personalization For Your Student

Parent Ads is a feature that allows parents to celebrate a student’s achievements while also supporting your school. This dedication can make the yearbook even more special for students. This ad space offered to parents can include their own sentimental message, a photo or a photo collage depending on what your school offers.  If your Parent Ads and Personalization For Your Student

Categories: Personalized Yearbooks, Selling Yearbooks

Making your yearbook a selling success

Your yearbook is coming together, and your yearbook staff has been hard at work making it look incredible and covering all of the various events throughout the year. Now it’s time to show off all of that hard work and get it into the hands of your students!  It can be difficult to get the Making your yearbook a selling success

Categories: Selling Yearbooks

Tools to Promote Your Yearbook to Families

By Nicole Hammond, Professional Development Trainer With in-school marketing temporarily out of the picture, we’ve been exploring some alternative ways to remind families at your school to purchase or personalize their yearbooks. So we can’t use physical posters, flyers, postcards or lawn signs. What can we use?  With everyone at home, families are on their Tools to Promote Your Yearbook to Families

Categories: COVID-19, Selling Yearbooks

Unique Ways to Advertise Your School’s Yearbook Sales

Announcements and posters are a great way to get the word out about yearbook sales, but why not try some new ideas as well? Here are a couple of our favorites: The Email Signature You send emails all day. Why not advertise yearbook sales in your yearbook signature? Here is an example: ORDER YOUR YEARBOOK TODAY![url Unique Ways to Advertise Your School’s Yearbook Sales

Categories: Selling Yearbooks

Prepare Your Students to Make Yearbook Ad Sales

Yearbook ad sales are a great way for your yearbook to earn extra funds, but approaching local businesses can be daunting to students on your staff. Spend a class or meeting preparing your students to make these sales calls, and you will be giving them not only the confidence they need to succeed, but a Prepare Your Students to Make Yearbook Ad Sales

Categories: School Fundraising, Selling Yearbooks

Promoting Yearbook with Social Media

Social media is the long-reigning king of the Internet. More than 74% of Internet users are on social media sites posting, sharing and uploading from their phones, tablets and desktop computers 24 hours a day. If you want to connect with your yearbook audience, social media is where you’ll find them. Here’s how. Plan Ahead Promoting Yearbook with Social Media

Categories: Selling Yearbooks

Marketing Your Yearbook

The goals of a yearbook marketing campaign are to build interest, generate an air of excitement and create anticipation. These can only be accomplished with an enthusiastic staff and a detailed marketing plan that results in the actual sale of yearbooks. Online & On-Campus Sales Picaboo Yearbooks offers you the opportunity to sell yearbooks online. Marketing Your Yearbook

Categories: Selling Yearbooks

Guerrilla Marketing

Guerrilla marketing is an advertising strategy in which low-cost unconventional methods (graffiti, sticker bombing, flash mobs) are used to promote a product or an idea. Not just for fanzines and indie music, this type of promotion is now being used by yearbook staffs. Here are some of our favorites: Hey girl An “Internet meme” is Guerrilla Marketing

Categories: Selling Yearbooks

Creative Yearbook Sales Strategies: Promos

All this talk about creative yearbook sales may be tough if you don’t feel like a “creative person,” but you don’t need to be! Sometimes the most effective sales strategy for the yearbook is just to talk about it… a lot. Talk about the yearbook early, and often. Create a sense of urgency and buzz. Creative Yearbook Sales Strategies: Promos

Categories: Selling Yearbooks